Technology stack of a modern Digital Agency

Technology stack of a modern Digital Agency

The core business of a digital agency includes the development of websites. The site should look nice on all devices, be easy to use, and offer a great user experience. However, the requirement of a modern service provider is also to deliver the parts that are invisible to the user – the code in the front and back end performed in high quality. The error-free operation of a website, short loading times, and the provision of updates are among the tasks that a digital agency conducts every day. To always master these tasks optimally, the tech stack is of central importance, both in general and for each project individually. For clients, this means: future-proof implementation and stable performance.

A tech stack (short for technology stack) is a combination of tools, programming languages ​​, and frameworks with which development teams create websites, web applications, and mobile apps. A tech stack can, for example, be divided into Application & Data (programming languages, databases and web servers), Utilities (supporting tools), DevOps (infrastructure), and Business Tools (tools for communication and other tasks).

Who is responsible for the tech stack?

"We have always done this way, and we don't want to apply something new." – the words, for which there is no longer any space in the constantly changing digital world. But according to which criteria do you decide to follow a new technological path that should be right in the meantime? And who should make these decisions? The answer to the question of "who" is very clear: the entire development team in coordination with the experienced tech leads within the agency.

How is this done?

The employees of the development team of a digital agency have different specializations. Each developer has his preferences when it comes to choosing technologies. All in all, flowing into a future-oriented and stable tech stack requires an explorative, objective approach. After the initial requirements for the stack have been taken into account, considering the skills of the individual team members in the meantime, the work begins. The process is the next: different front and back-end frameworks, content management systems, and state-of-the-art technologies are examined and tested in working groups. The results are compiled, evaluated, and the tech stack is defined in joint, team-internal workshops. The following points play an essential role:

  1. What are the abilities of the team, and do you need the other specialists?
  2. Which technologies are stable, secure, and future-oriented?
  3. What is possible to achieve with current frameworks and tools?
  4. How can you develop innovatively and efficiently?
  5. What are the customer's project requirements?

The defined tech stack is set in stone by no means but is developing dynamically based on innovations and new features. The tech stack can also change to a certain extent, from project to project. We need to look at the criteria, influence the tech stack, and ask the next questions for the ultimate development:

Web application type: what does our web project has to perform?

Market entrance time: when does the web project have to go live?

Development costs: how big is the budget that we have?

Safety: are there any unique security risks or guidelines that we need to follow?

Scalability: can we ensure excellent performance even with traffic spikes in our tech stack?

What does a professional tech stack bring to a project?

Everyone involved in a web project benefits from a well-defined, tested, and innovative tech stack: the agency, the customer, and the user.

Advantages for the customer:

- Best results;

- High code quality;

- Innovation;

- Future-proof implementation;

- Stable performance;

- Good expandability of the projects;

- Excellent support;

- Scalability and secure operation.

As we can see, the tech stack has a "technology" word in it, which doesn't mean that only programmers should keep this technology in mind. It is essential for those who are responsible for making decisions for the company's success, and thus, need to be aware of how a quality stack could influence the future of their business.

The proper tech stack will save you from a lot of issues that might arise to cut a long story short.

We are very familiar with all of these frameworks, libraries, and tools and will be happy to assist you with your next digital project.