Continuous testing: increasing efficiency through automation and AI

Continuous testing: increasing efficiency through automation and AI

Companies balancing speed and customer satisfaction

Developing software products is not a trivial process. With more demanding delivery times, more complex software architectures, and diversity of interacting systems, the life cycle of software development has been complicated.

To increase their competitiveness and agility, companies have to rely on continuous tests in software development to overcome the balancing act between speed and customer satisfaction.

Digitalization affects our everyday life and the entire economy is affected. This changes the business models of entire industries - sometimes dramatically.

Companies have to rely on continuous tests in agile software development to remain competitive. Continuous software testing is a decisive competitive advantage in an environment in which companies have to bring their products to market faster and faster to remain relevant.

Continuous testing allows to increase productivity and improve the quality of software developments

Continuous testing was originally the way to reduce the waiting time for developers to see test results.

To achieve this, automated tests began, in addition to the classic tests carried out by the testers themselves.

What is continuous testing?

Continuous testing is a process, fundamentally based on early tests, but it also tries to increase the frequency and autonomy of tests, through automation.

Thus, continuous testing becomes an essential part by incorporating it into the delivery process or continuous deployment in software development.

Advantages of continuous testing


Thanks to automation, test runs can be reduced, which means that results can be sooner delivered to the developers.

On the other hand, the continuous cycle makes it possible to increase the frequency with which the tests are carried out, and in this way, shorter iterations can be performed and the feedback of each developed component can be obtained in a shorter time.

Early detection

Continuous testing is based on early tests, thus manages to detect application defects earlier.

And it is in the early stages of development when the errors are:

-Easier to fix since the development team has scheduled that part recently.

-Cheaper to solve, since factors such as production environments have not yet come into play, and the user is not left without service.


Another advantage of continuous testing, derived from the greater number of tests, and therefore, improving product quality by reducing iterations, is that the frequency with which it is deployed can be increased.

And as technology companies evolve, that advantage takes on more value.

Production errors

Logically, by increasing the number and quality of the tests carried out, and detecting more errors in the initial phases, you will see that the errors in the production of your development are drastically reduced.

Key factors


Collaboration is the main key factor to carry out a continuous testing process.

In a DevOps environment, collaboration should not be limited to the development, testing, and operations teams. It is also important for the business team to participate since it is common for them to know more details of what the user wants and for the rest to be overlooked.

Incremental and repeatable tests

Thanks to automation, it is possible (and important) both to schedule tests and to repeat them when necessary.

Remember that the fact that they can be repeated, and that means that you do not have to wait a considerable time to restore an environment, prepare data or any other task that delays it gives several of the advantages that continuous testing brings you.

In conclusion, adopting the Continuous testing approach allows the reduction of integration time, as well as early detection of errors and automated tests when a new version of the code is released.