There is a lot to consider when you want to develop an app. It may seem like a complicated subject but everything can be achieved with a good organization. Do not get carried away by emotion and sit down to plan everything and think about every detail of it, we are here to help you and give you all the information that you need to know before taking any step.
Are you ready? Know these 7 aspects to consider before developing a web product.
1. What do you want?
As with everything in life, you have to have a clear idea of what you want.
If you want to develop an application, you must have thought many things before: what is it going to be used for, who is it aimed at, what similar applications exist on the market, do you want it for iOS or Android, or perhaps both? There are much more questions to ask.
The best thing in these cases is to create a document that gathers all your thoughts, but we recommend that you consider the recommendations in this post.
2. For whom?
It is very important to know who the target audience of our app is.
Users are our end customers, and we develop the app for them. We must know who they are, what they want, what they are looking for, where they are. All this knowledge about our potential users will allow us to make an app focused on their needs.
3. What does it do?
You must define what your application has to do, and what it is for.
There are many applications on the market, therefore, choosing which will be its use is a very relevant question. Do your research and make a list of features. For a first version, think of options that are really necessary and useful. Think about what your potential user really needs. One tip: the social part in an app is very important, it always includes buttons for "Share", "Comment" and "Like".
4. What first impression should it make on the user?
Think about making a beautiful and intuitive app that corresponds to the values and personality of the brand. We only have one chance to make a good first impression, ultimately to be liked.
Make it "pretty", always. It has been shown that apps with a clean and clear design, based on recognizable buttons and common gestures, are widely accepted by users. In addition, intuitive interface, that is shown through a simple navigation structure, where all the paths through the app are quick and logical and the user quickly gets where he wanted – is what you want to aim as an owner of a successful web product. Take full advantage of the great benefits mobile devices offer and create a useful tool.
5. Native or hybrid?
We recommend native development, it is always more robust and the user experience is much better.
A native app is an application that is developed directly in the native language of each terminal (iOS, Android and requires the use of a different language for each operating system. A hybrid app or web app is a website that is designed to be viewed on mobile devices. However, it allows to include some native screens, hence the name of hybrid development, which can improve the user experience.
Our point of view is that a mobile app is for mobile use, taking advantage of smartphones and other devices. However, for occasions when the client has a more limited budget, it is feasible to launch a first version of the application in hybrid to analyze the degree of acceptance by the public.
6. Business model?
Yes, this is about how are you going to monetize the app to recover the investment you have made.
When developing an app, we have to think about how we are going to make money with it. Think if your app will be paid and you will use a freemium model, if it will be free and will be financed through advertising or if perhaps you want to include in-app purchases. The business model is the pillar on which the development of an app is based. This will influence the very development of the app, the launch and the marketing you do to publicize your product. Therefore, it is something that we must think, do numbers and decide.
7. What about Marketing?
What is not known is not known. Think about how to make your application known, that people download it.
It is very important to publicize your product, from the choice of the name itself, to all the tools you use to sell it. If you want to develop an app for an already known brand, in order to generate branding and loyalty, your actions will be focused on informing the target audience that this app has been developed, encouraging them to download it and use it through, for example, promotions and offers. If it is a new service, brand or a new product, it is necessary to invest time and money in marketing to publicize our product, try to attract users and retain them. We can do many actions to increase the number of downloads, but, before getting there, we must first make ourselves known and introduce our product to the market.