Getting a clean, simple, and effective website is not an easy task. Design, in this case, plays an important role in improving the user experience. Therefore, controlling the UX/UI design is essential to achieve the expected results.
The web will be visited by many users. Therefore, the experience that they have in it has a lot to do with whether they finally become clients or not. The data confirms it: 9 out of 10 users who have a bad experience on a website do not return. But things get worse with the face that they share their bad experience with others to avoid the same thing happening to them.
On this occasion, we are going to talk to you about 10 UX/UI design tips that you should apply to your website to increase its attractiveness. You may already have some of them in mind, but the most important thing is to know and apply them. If you don't put them into practice, you won't get the expected results.
1. Tailor your website to your target audience
You must know exactly who is your target audience and what they expect from your website or app. Therefore, define the target audience and adapt it to your website. Ask yourself questions like: Who am I talking to? What pages do they visit? What are they expecting to find on my website? These questions will help you to define your strategy.
For example, it is not the same to address a young audience than an older one. In the case of the elderly audience, they will probably appreciate a web page with a larger size of a text.
2. Create a quick and easy menu
A nice and understandable menu is the means with which the user navigates through your website. Therefore, it is very important to check its effectiveness. It must be quick and easy so that the user can access wherever they want without any problem.
At this point, you must find the keywords that your target users expect to see. One trick is to analyze your competition and see what they use.
On many occasions, it is recommended to use a static menu, as UX experts assure that the users like it more since they feel that this way they waste less time and find exactly what they’re is looking for.
3. Add a search engine to your web page
People are used to browsing through searches. For this reason, we recommend that you include a search engine on your website, as it will be of great help to the user and, besides, it will help you understand how the users are navigating your website.
Some features that you can include in this search engine are search suggestions and filters to facilitate accurate and effective navigation.
4. Bet on minimalism
Users increasingly bet on clarity and minimalism and, at the same time, reject pages with many elements. Only bet on keeping what interests your user. It's difficult, right? But if you manage to keep only essential information, you will get a perfect user experience.
5. Use the scroll, but do not abuse it
If you want to improve the UX/UI design, you must adapt the use of the scroll. Scrolling helps us, on many occasions, to greatly improve the loading time of the page (especially if it involves many images). Try to have all the information on your page displayed on one screen. It has been shown that users who find everything on the screen as soon as they enter, navigate more slowly through all the elements of it. Find the balance so that everything is done in its proper measure. Of course, remember point one: if it is not attractive, it will not help.
6. Mobile First
If you want to improve your UX/UI design, apply the concept of mobile-first.
Today, responsive design is a must for websites. If you do not apply it to yours, your visibility and SEO effectiveness will be reduced, since you will be losing all visits from potential clients who use the mobile phone to navigate. Therefore, usability and user experience in the mobile field is very important. Control that your mobile version shows the necessary elements of your page without losing information or missing elements. With this point, you will have a good percentage of potential clients.
7. Use user testing with prototypes
User tests are your best ally. Before launching, check. With tests focused on the user, their experience, and the usability of the website, you will be able to know aspects such as time the user spends on each or other page and their emotional response.
8. Measure every step you take
Do not take anything for granted. Measuring the results is one of the key steps, as it will help you to know the effectiveness of the UX/UI design and improving it. In this way, you will know what is working, what is not working, and what the user is missing on your website.
Get used to it and make measuring a routine.
9. If you are going to enter a lot of text, use accordions
To maintain the harmony of the web design without losing information, accordions are a fantastic trick. These are drop-down elements where the user has the power to decide whether to access said information or not, without losing the cleanliness of the design or overloading the page.
10. Make the click clear
What do we mean by this? That everything that seems clickable, should be such. And, on the contrary, that what is not clickable, does not have to give the sensation of being so. This is one of the elements that determine the user experience since they tend to be confused with the web parts through which they can and cannot interact.
Use these 10 UX/UI design tricks and get the best results for your website. We hope this article has been useful to you. If you liked it, share it!