The success of a website depends on different factors ranging from its design to its ability to disseminate through social networks to capture the highest possible traffic and achieve recurrence.
This set of factors is reflected in the ability of the user experience to be satisfactory. When we want to create a new website, it is essential to put special emphasis on the UX.
What do we understand by user experience?
The User Experience is the complete experience of a person when using a product, system, or service. The perceptions of the person in aspects such as utility, ease of use, and efficiency are included, in addition to aspects that define the person-computer system relationship and product ownership.
It is the set of factors and elements related to user interaction with a specific environment or device, the result of which is the generation of a positive or negative perception of said service, product, or device.
From all this, it can be easily deduced that it is one of the fundamental bases for the success of a service and specifically the success of a web page or an application.
There are a series of basic concepts related to UX that it is necessary to know and know what they mean so that we can enter this world. We are going to mention and describe them below:
This concept is related to the design of the web, which must be understood to be original and aimed at meeting a need that the user has. If we do not offer the user something useful, they will not use the web and thus we will not meet the objectives.
Usability refers to the ease of use of the user interface. If we offer a pleasant browsing experience, the user's perception will be the best. We must use colors that do not tire the eyes; avoid processes that involve long waiting periods; get the user to achieve optimal management of the program in the shortest possible time, etc.
We will have an excellent UX if we manage to evoke emotion in the user through an attractive design, making it desirable for them to return to our website. This will reinforce our brand and image and position us within the user's preferences. That is why this concept is essential to consider.
Ease of search
Another important point that increases the UX is that the content of the web is correctly structured and organized in such a way that the search and access to it are fast, intuitive, and easy.
One of the pillars of the UX is accessibility. Our website or the app must be easy to access or interact with considering people with disabilities and limitations in their abilities. Additionally, all types of devices must be considered through a responsive design.
The content of the web must generate credibility in the user and especially if it is an electronic commerce web. That credibility will give confidence to the user and its UX will be better than if the content presents doubts to it.
Web design is responsible for anticipating the needs of users on your website and ensures that the interface contains elements that are easy to access, understand, and interpret to facilitate actions of value for your business. This will reinforce a correct UX.
The graphic design
Graphic design focuses on guaranteeing the correct aesthetics of our website and that it complies with several of the aforementioned concepts such as usability, which is desirable, or accessibility. Graphic design is a basic point in UX.
As important as web design, and graphic design in UX, is the strategy to follow with the content to be published. It must be truthful, useful, current, clear, and easy to read.
It should promote your company brand without overdoing it and be visually appealing.
Meet the users
Although this is the last of the UX basics, it is perhaps one of the most important. Before designing a website, we must know what the users, to whom we are going to direct our website are looking for.
If we know what they want or what they are going to look for, it will be much easier for us to guarantee excellent UX. The difficulty always lies in hitting what we believe our target audience expects and for this, it is convenient to study the competition and other websites to learn from their successes and mistakes.
If we keep in mind the concepts that we have mentioned in this post, we will lay the first stone to make our new website attractive to our users and that its UX is highly positive.